Travel

Travel (previously known as Travel Times) is a weekly tabloid published to encourage travel to domestic destinations.
Secondly Travel helps to acquaint tourists and visitors to Malaysia to know more about the tourism facilities in the country from the seashore to the cool hills of the equatorial rainforest.
Thirdly Travel assists the tourism industry to promote its facilities and services to a growing audience of travelers in the country.
The publication was launched on Oct 6 - 12, 1999 in the wake of the Government's active promotion of domestic tourism that is considered an important engine of growth.
With the aggressive promotion by the Malaysian Government, interstate travel among Malaysians has increased. This is boosted with the opening of expressways in the country and hundreds of hotels, resorts and golf clubs around the country. In addition, since Saturdays of every month is declared a public holiday for the Government sector, banks and finance companies, it has encouraged more Malaysians to travel.
Travel in turn, helps to stimulate the domestic demand for Malaysian tourism products and services. Carrying the tagline "Your Companion for Malaysian Vacations", Travel is the vehicle for the promotion of tourism activities.
Distributed with the New Straits Times every Tuesday, Travel serves as a useful guide to vacationing in the country. It provides detailed information on where to go, how to get there, what to do and what the traveling budget is like. It features new travel experiences, news from the industry, useful facts and tips and interesting travel anecdotes.
1st Anniversary Revamp (October 18-24, 2000).
Just one year after the launch issue, Travel was revamped with a brand new look with more pages, more stories and pictures. A mascot now named "Jom" is introduced. "Jom" means "lets go" in Malay - a name that is appropriate as this word is commonly used and is well known.
Who Reads Travel
New Straits Times readers, who represent a broad spectrum of the Malaysian population, particularly the affluent and the literate, read Travel. 73% of the readers are from households with monthly income of RM2, 000 and above representing an audience with considerable purchasing power.
Readership
As a pullout in New Straits Times, Travel also commands a nationwide readership of 491,000 aged 15 and above.
Why Advertise in Travel
Travel is a good link between potential travelers, tourists and providers of tourism products and services. It also offers a forum for discussion and networking in the business.
Travel is therefore an excellent platform for those engaged in the travel business to reach out to a quality audience that wields considerable purchasing power. Advertisers will find Travel a quality-marketing tool for a wide range of tourism products and services.

(from nstp.com.my)